Some people say solo ads are an easy and quick way to build a list. Some people say solo ads are the lazy way to build a list (in which case I say “good”). Anyway, I quite like solo ads, they are simple and quick. Most solo list owners are responsive and direct so you don’t waste your time chasing people about or having long conversations, most of them just get on with it.
This blog I may repeat/update a few times as my own experience with solo list owners increases but I’ll tell you what I know so far.