When Less Is More
Let’s say you are the person opting in to an email list. You’ve seen an offer or something that genuinely interests you so you enter an active email address, you click the subscribe button and follow through to at least see what it’s all about. You’re happy to find out more and the person or company making the offer is happy to have an interested person on their list.
If you see an offer for a free gift though and you just want the free gift you might decide to put in a non-existent email address or an email address that goes to an account you never look at just so you can go to the next page and download the free gift. This is kind of ok for you but not much use to the list owner who really just wants interested people on their list. They want to send you emails, some with offers, some of which you will be interested in and you probably don’t want to receive lots of junk email that you are never going to look at anyway.