Gmail Tabs – Stick Or Twist?

Gmail tabs

Do you like the new Gmail tabs? I read my Gmail using Microsoft Outlook so from that point of view it doesn’t matter too much how it’s presented on Gmail itself because generally I don’t use it but

Gmail tabs could be a bit of killer for email marketing though 🙁 Maybe, maybe not! I have rules to control my email so that the stuff I’m not really that interested in still comes in but gets shoved out of the way until I’m ready to look at it which of course might be never. I’m betting that it’s not going to make a big difference as people generally filter out what they are not interested in with at least the delete key anyway, they will still be keen to read what they are interested in at least some of the time and those they will make sure they get to see. READ MORE

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What Is Facebook Edgerank And Why Is It Important?

Facebook Edgerank

[UPDATE: Facebook no longer use the Edgerank algorithm, a new article will explain how the new Facebook ranking system works soon.]

If your just using Facebook domestically then you probably don’t need to care about the Facebook EdgeRank Algorithm but if you are promoting anything in any way then you probably do!

EdgeRank is how Facebook decides what and where things are shown in Facebook news feeds. I’ll show you what you can do to improve your Edgerank after these next few explanatory paragraphs but it’s really straightforward unless you want to get right down into the detail. READ MORE

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